TechNavio recognizes the following companies as the key players in Global Smart TV Market: LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The growing popularity of smart TVs and 3D TVs has encouraged advertising agencies to display their advertisements on smart TVs. With the help of smart TVs, advertisers could grab the attention of viewers by posting attractive advertisements such as multi-screen advertisements and interactive advertisements. Moreover, advertisements on smart TVs will tend to benefit advertisers by increasing their customer bases. Thus, smart TV is emerging as an important medium for advertisers to use to reach out to their target audiences. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting smart TV and multi-screen advertising strategies. This trend is expected to drive market growth during the forecast period.”
According to the report, one such driver is the increasing spending on consumer electronic goods by consumers, which will also increase the growth prospects of the market. Moreover, the market is witnessing a high adoption of smart TVs in the emerging markets.
Further, the report states that one of the key challenges is the high cost of smart TVs, which acts as a hindrance in its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which forms a very small part of the target market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-smart-tv-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global Smart TV Market 2014-2018
