The Global Laundry Care Market is expected to grow at a CAGR of 5.03 percent during the period of 2013-2018.
London, 31 July 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on Global Laundry Care Market 2014-2018. The report shows that an increase in disposable income, changes in lifestyle, and growth of the middle-class population in developing countries, are all factors expected to foster a demand for laundry care products over the projected period.
Global Laundry Care Market
Laundry care includes a variety of products such as liquid detergents, powder detergents, laundry tablets, fabric softener sheets, bleach, pre-wash additives, and liquid fabric softeners. Innovation and advances in technology have led to the emergence of new products that offer multifunctional benefits. Some products are designed to fulfil region-specific demands of consumers, while others offer color protection, protect fabrics against shrinkage, and provide extra cleaning power.
“Manufactures in the Global Laundry Care market are offering products with multifunctional capabilities, which enable them to deliver products with better value to their customers,” says Faisal Ghaus, Vice President of TechNavio Research.
Green Laundry Detergents
The demand for less-polluting and eco-friendly laundry products is on the rise, as consumers shy away from products that contain phosphate. New products being developed have a lower carbon footprint, but deliver equivalent cleaning results to synthetic laundry products and perform well in low water temperatures, reducing energy costs.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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