The Ice Cream market in the US is expected to post a CAGR of 2.09 and 1.46 percent in terms of revenue and volume respectively, during the forecast period of 2013-2018.
London, 31 July 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on Ice Cream Market in the US 2014-2018.
The market is will post modest growth over the projected period, mostly due to emerging trends like increased demand for premium ice cream products.
The Ice Cream Market in the US
The US is one of the largest Ice Cream markets in the world and accounts for the highest per capita consumption frozen treats worldwide. Because of the nature of the product, the market is highly dependent on consumer preference.
“The growing base of young and affluent customers and the demand for premium and expensive products with better flavor, texture, packaging, and size will continue to drive the overall market growth over the next four years,” says Faisal Ghaus, Vice President of TechNavio Research.
More Demand for Private Label Products
The TechNavio report indicated that consumers are opting for private label ice cream products, which offer better value for money. The adoption of private label products is high in the overall market, and even higher in the take-home ice cream segment, since retailers in this segment offer products in a wide variety of flavors. Large retailers such as Walmart and Safeway also offer economy versions of premium products.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
