- The Global LBS Platform Market is expected to grow at a high CAGR of 19.53 percent during the forecast period of 2013-2018.
London, 20 August 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Global LBS Platform Market 2014-2018. The most predominant trend in this market is increase in the use of LBS for public safety and national security. Most government organizations and security agencies use this platform to trace the location of emergency callers.
The major components of the LBS platform are location platform and infrastructure providers, location middleware providers, location technology developers, GNSS chipsets and assistance server providers, location platform aggregators, and database providers. LBS platform also provides for commercial use in location-based advertisements, location-based searches, indoor positioning, and location-based analytics. Location platform helps in enabling three categories of LBS, namely public safety services, national security, and law enforcement.
“Integration of mobile advertising and LBS is the main driving factor of the market. Most of the businesses use location-based mobile advertising to advertise their products and to provide the right information at the right time and at the right place to consumers,” says Faisal Ghaus, Vice President of TechNavio Research.
“The companies use this platform to increase the traffic in their store. Also, enterprises use this integrated platform to target those customers who are visiting a competitor’s outlet.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
