Increased Internet Usage Boosting Growth Aspects in the B2C e-commerce Market in the US: Technavio Report

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London, 04 September 2014: TechNavio, the independent tech-focused global research firm, has published a report on the B2C e-commerce Market in the US 2014-2018, which is expected to grow at a CAGR of 11.40 percent during the forecast period of 2013-2018.

B2C e-commerce is an online transaction between a business and consumer. This includes online shops, online banking, travel services, and online auctions. It has many benefits such as self-service shopping, which can be done 24 hours, accurate orders, and prompt payments.

“Multichannel retailing model helps vendors in the B2C e-Commerce market to influence the large consumer base of popular e-commerce vendors, increase their penetration in the market, and compete with other popular brands present on multiple websites,” says Faisal Ghaus, Vice President of TechNavio.

 

Key Market Drivers

  • Increased Internet Penetration
  • Increased Smartphone Users
  • Change in Lifestyle and Preferences
  • Increased Awareness

 

Key Market Trends

  • Increased Adoption of Multichannel Retailing
  • Increase in Symbiotic Relationship between Online Retailers and Search Engines
  • Understanding Change in Behavioral Patterns of Customers
  • Increased m-Commerce

 

Key Market Vendors

  • Isis Mobile Wallet
  • MasterCard Inc.
  • PayPal Inc.
  • Visa Inc.

 

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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