London, 15 September 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Internet Advertising Market 2014-2018.
Internet advertising is highly customizable, making consumer targeting more efficient and very precise. Because of this, the Global Internet Advertising Market is expected to grow at a CAGR of 11.75 percent during the forecast period.
The latest report by TechNavio focuses on the trend of mobile advertising, which is growing in tandem with increases in the number of smartphones. The report also discusses the increasing trend of social media that has also become a crucial medium for viral marketing.
“Internet advertising has become more localized and geo-targeted as advertisers move towards more personalized advertisements relevant to the user’s location. With dedicated apps, companies are able to collect a large amount of information about consumers and their location using smartphone GPS, and consumers are opting to receive messages on smartphones related to the latest updates about their preferred brands,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Increase in Mobile Advertising
- For a full detailed list, view our report.
Market Challenges:
- Ethical Issues
- For a full detailed list, view our report.
Market Trends:
- Localization and Geo-targeting
- For a full detailed list, view our report.
Key Vendors:
- eBay Inc.
- Facebook Inc.
- Google Inc.
- Microsoft Corp.
- Yahoo Inc.
Other Prominent Vendors:
- BBC
- Deutsche Telekom
- InterActive
- Le Figaro Group
- Orange
- Walt Disney
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
