London, 15 September 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Indoor Location-Based Search and Advertising Market 2014-2018.
Location Based Marketing (LBM) combines of all types of marketing channels and strategies, including social media marketing, out-of-home advertising and individual interactions. Increasing smartphone penetration and growing use of smart devices are all factors contributing to an overall CAGR of 61.33 percent from 2013-2018 in the market.
The key end users highlighted in this report include:
- Retail Sector
- Hospitality Sector
- Healthcare Sector
- Aviation Sector
The latest report from TechNavio focuses on the cost-effectiveness of indoor location-based search and advertising. LBM facilitates delivery of desired content to the smartphone of a targeted customer at the most appropriate time. The report also highlights the growing prevalence of passive check-ins. This new model provides a step up from the current standard of active check-ins, which require users to regularly check-in, in order to receive information about a particular business.
“Foursquare has come up with a new feature called passive notifications, through which smartphone users’ locations are passively tracked at all times. So, when a user happens to pass by a particular location, he will receive push messages giving reviews and other information about the place,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Cost-effectiveness of Indoor Location-based Search and Advertising
- For a full detailed list, view our report.
Market Challenges:
- Security and Privacy Concerns
- For a full detailed list, view our report.
Market Trends:
- Retailers Going Extra Mile to Engage with Consumers
- For a full detailed list, view our report.
Key Vendors:
- Apple Inc.
- Google Inc.
- HERE
- Micello Inc.
Other Prominent Vendors:
- Broadcom
- FastMall.com
- Follow Mee
- indoo.rs
- Path Intelligence
- Sensewhere
- Skyhook
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
