London, 15 September 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the E-Book market in the US 2014-2018.
The e-Book market in the US is expected to grow at a CAGR of 21.28 percent during the forecast period, thanks to the lower cost and higher convenience of e-books compared with printed books.
The latest report by TechNavio focuses on the increase in the use of portable devices, which allows users to purchase books directly on their device and access the digital content from anywhere and at any time. The report also highlights the increased penetration of internet and changes in consumer preferences that have resulted in the growing trend of digital reading. Some key end users in this market are:
- Individual Consumers
- Professional Users
- Students
“The US book market is experiencing a rapid move toward digital reading, and online retailers are jumping on this opportunity to increase the sales of e-books. Availability of low-priced tablets and e-readers has made e-books more accessible to the consumer. These devices provide an opportunity for publishers to use multimedia, including color pictures, videos, and music in books to give a novel experience to e-book readers,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Increase in Portable Device Penetration
- For a full detailed list, view our report.
Market Challenges:
- Lack of Affordability
- For a full detailed list, view our report.
Market Trends:
- Move Toward Digital Content
- For a full detailed list, view our report.
Key Vendors:
- Amazon.com Inc.
- Apple Inc.
- Barnes & Noble Inc.
- Kobo Inc.
Other Prominent Vendors:
- E-books.com
- Google E-books
- Lulu
- OmniLit
- ReadUps
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