London, 29 September 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Gamification Market 2014-2018.
About Gamification
Gamification is the process of implementing game mechanics into the non-gaming context to drive user engagement and problem solving. It is not about creating real games, but about using game techniques to engage users. The Global Gamification market is witnessing impressive growth, projecting a CAGR of 68.4 percent during the forecast period.
About the Report
The latest report by TechNavio focuses on the need to improve customer interaction, as customers’ purchasing behavior information is important for marketing professionals to design strategies for effective consumer engagement. The report also highlights the increasing importance of social media, as it has given a new marketing platform to organizations for showcasing their products and receive feedback.
“Networking sites and social media have become essential marketing tools. In the Global Gamification Market, content sharing, collaboration and the trend toward socialization including personalization have also gained traction, and social networks are considered to be the next marketing platform that many enterprises are moving towards,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Need to Improve Customer Interaction
- For a full detailed list, view our report.
Market Challenges:
- Issues Related to Solution Selection
- For a full detailed list, view our report.
Market Trends:
- Increased Importance of Social Media
- For a full detailed list, view our report.
Key Vendors:
- Badgeville Inc.
- Bunchball Inc.
- Gigya Inc.
- Pug Pharm Inc.
Other Prominent Vendors:
- BigDoor Media
- Crowd Twist
- Enterprise Gamification
- Gamify
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
