Growing Popularity of Greek-style Yogurt Boosting Growth in the Global Yogurt Market: Technavio Report

Renewable energy

 

  • The key vendors in the Global Yogurt Market 2014-2018 are China Mengniu Dairy, Danone, General Mills and Nestlé SA.

London, 21 October 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Yogurt Market 2014-2018.   One such trend is the growth of the Organized Retail sector. Organized Retail sector has opened new doors in the Global Yogurt market. Apart from selling their products through these organized retail channels, yogurt vendors can conduct various promotional shows to advertise their products. They can communicate with consumers through their salesperson and provide information about the nutritional contents of their products. The Global Yogurt market was valued at US$64.52 billion in 2013 and is expected to grow at a CAGR of 6.72 percent during the period 2013-2018.

“Many people consume Greek-style yogurt as a snack in between meals and before workouts. Apart from its nutritional value, it has become popular because of its taste,” says Faisal Ghaus, Vice President of TechNavio Research.

“Greek strained yogurt has become popular because it is thicker, creamy, has less sugar content, fewer carbohydrates, and more protein compared with regular yogurt.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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