London, 29 October 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Vodka Market in Europe 2014-2018, which is expected to grow at a CAGR of 0.85 percent and -0.64 percent in terms of revenue and volume, respectively, during the forecast period of 2013-2018.
“The renewed interest and popularity of flavored vodka emerged as a strategy to diversify out of the highly scattered Vodka market,” says Faisal Ghaus, Vice President of TechNavio.
“Flavored vodka is popular among the 18-40 years age group, who are already vodka drinkers and who are looking for an innovative element to add to their drinks and cocktails.”
Key Market Drivers
- Dominance of Unflavored Vodka
- Growing Cocktail Culture
- High Consumption in Russia
- Premiumization
- Increase in Urbanization
Key Market Trends
- Increasing Demand for Healthy Vodka
- Increased Marketing and Promotions by Vendors
- Increasing Demand for Flavored Vodka
- Rising Exports
Key Market Vendors
- Belvedere
- CEDC
- Diageo
- Gruppo Campari
- Nemiroff
- Pernod Ricard
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
