Development of Online Marketing Strategies Driving Growth in the Global Anesthesia Devices Market: Technavio Report

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  • The key vendors in the Global Anesthesia Devices Market 2014-2018 are Covidien plc, Dragerwerk AG & Co. KGaA, GE Healthcare and Phillips Healthcare.

London, 28 October 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Anesthesia Devices Market 2014-2018.   Expansion of the economies in the APAC region is one of the main trends witnessed in this market. Governments in the emerging countries are making efforts to improve healthcare infrastructure, which has benefited the Anesthesia Devices market. The Global Anesthesia Devices market is expected to grow at a CAGR of 7.47 percent during the period 2013-2018.

“Vendors have been increasing online marketing and promotional activities to provide better accessibility to their products and to gain more product sales,” says Faisal Ghaus, Vice President of TechNavio Research.

“There are no time limitations when purchasing a product from online websites as opposed to medical stores. The products provided online are also authentic and come with a warranty from the manufacturer.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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