London, 19 November 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Pregnancy Detection Kit Market 2014-2018, which is expected to grow at a CAGR of 4.08 percent and 3.90 percent in terms of revenue and unit shipments, respectively, during the forecast period of 2014-2018.
The Global Pregnancy Detection Kit market generates revenue from the sales of pregnancy detection devices in the midstream format. From a consumer’s perspective, detection kits are used for their accuracy, convenience, increased sophistication, and rapid results. Several factors such as urbanization are increasing the penetration of this product in the emerging economies. Demographic changes, better awareness of the product via online forums and other social networks and internet retailing are changing the face of such POC home diagnostic testing for the better.
“While non-digital tests are sometimes difficult to interpret because of the intensity of the lines, digital tests provide clear-cut results and leave no room for misreading and confusion,” says Faisal Ghaus, Vice President of TechNavio.
“Apart from the major vendors in the market, all of which have digital pregnancy detection kits, other prominent players such as CVS and Boots Pharmaceuticals have also added these to their portfolio.”
Key Market Drivers
- Growth in Popularity of Midstream Format
- Economic Recovery
- Changing Lifestyles and Attitudes
- Demand for Prompt Diagnosis
- Increased Family Planning
Key Market Trends
- Innovation in Product Line
- Increase in Level of Test Sensitivity
- Rise in Demand from Different Age Groups of Women
- Digitalization of Pregnancy Detection Kits
Key Market Vendors
- Church & Dwight Co Inc.
- INSIGHT Pharmaceuticals LLC.
- SPD Swiss Precision Diagnostics GmbH
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
