London, 24 November 2014 – Heightened online video viewership is expected to trigger growth in the Global Interactive Media Marketing Market, which is posting a CAGR of 10.68 percent from 2015-2019, says research firm TechNavio.
The increased number of connected devices and availability of high speed mobile internet connectivity has enabled viewers to stream and browse content on their mobile devices, thus attracting advertisers to use these platforms for marketing campaigns.
About the Report
The latest report by TechNavio highlights mobile ads as one of today’s most popular methods of advertising. The increased penetration of smartphones and tablets worldwide is a major driving force in the market. These devices are equipped with latest apps, memory devices, operating systems and browsers, which has further accelerated market growth in this sector.
“Mobiles and tablets are equipped with more personalized services like location-based mobile technology that could help in segmenting the potential customers for marketing purposes,” says Faisal Ghaus, Vice President of TechNavio.
“Due to the increase in mobile inventory, real-time bidding (RTB) is considered a viable option for effectively capturing audiences.”
Compactness, connectivity and processing speed of smartphones are further driving the demand for these devices from the marketing industry.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
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