Inclinations towards Micro-learning Stimulating Growth Prospects in the E-learning Market in Europe: Technavio Report

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  • The key vendors in the E-learning Market in Europe 2015-2019 are Bertelsmann SE & Co. KGaA, Georg von Holtzbrinck, Pearson plc, Reed Elsiever plc and Sanoma Oyj.

London, 02 December 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the E-learning Market in Europe 2015-2019.   The emergence of HTML5, which helped to increase penetration of e-learning material into the areas of training and teaching, is a major trend being witnessed in the market. Content developers also find it easy to manage and post new e-learning materials online as the use of HTML5 allows for rapid translation of content into multiple languages. The E-learning market in Europe is expected to post a CAGR of 9.3 percent during the period 2014-2019.

Currently, e-learning projects are non-standard, and there is customization needed as the requirements of each project are different. Customization of content consumes a lot of resources, resulting in slower adoption of technology in the market, offering a great opportunity for start-up companies in Europe to expand.

The presence of portals, LSPs, and support services helps teachers to create and distribute course materials, design and deliver student assessments, and collect feedback. An increase in the penetration of mobile broadband has helped vendors expand their market reach and sell their services to end-users. Services such as e-learning apps enable the distribution of created content to customers via any connected device, enabling “anytime, anywhere” learning. Therefore, m-education plays an important role in distributed learning.

“Micro-learning in e-learning involves providing bits of information at regular intervals rather than providing it all at once,” says Faisal Ghaus, Vice President of TechNavio Research.

“This provides e-learners with the flexibility of learning only what is required when it is required, helping students understand the content more effectively and increasing their retention levels.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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