London, 17 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Adult Diaper Market in Japan 2015-2019, which is expected to grow at a CAGR of 9.35 percent and 7.11 percent in terms of revenue and unit shipment, respectively, during the period 2015-2019.
Consumption of adult diapers in hospitals and nursing homes offers considerable advantages to both patients and nursing staff. It provides comfort and a hygienic environment for patients as it reduces infections and skin irritations. In recent years, the market for incontinence products outside these institutions has increased considerably, especially in Japan. Several varieties of adult diapers are available depending on the degrees of incontinence, from light to moderate or heavy. Use of adult diapers is high among women mainly because of the impact of pregnancy on pelvic muscle control.
“Market vendors have been concentrating on manufacturing products based on reverse engineering, wherein diapers are made without fluff pulp,” says Faisal Ghaus, Vice President of TechNavio.
“In fluff-less diapers, the core is made of a super-absorbent polymer merged between two layers. The design of the product is such that it can contain more liquid by breaking the bonds to increase the space.”
Key Market Drivers
- Increase in Aged Population
- Increase in Nuclear Families
- Growth of Urbanization
- Awareness about Personal Hygiene
Key Market Trends
- Increased R&D Investment
- Use of Fluff-less Diapers
- Increased Marketing Initiatives
- Availability of Wide Variety of Adult Diapers
- Used Diapers as Energy Source
Key Market Vendors
- Daio Paper Corp.
- Kimberly-Clark Corp.
- Nippon Paper Industries Co. Ltd.
- Svenska Cellulosa Aktiebolaget (SCA)
- Unicharm Corp.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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