London, 17 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Online Lingerie Market in the US 2015-2019, which is expected to grow at a CAGR of 16.00 percent during the forecast period of 2014-2019.
The growth of the E-tailing market has influenced many established brick and mortar lingerie manufacturers and distributors to integrate online sales with in-store sales. Moreover, the emergence of new pure play online stores in the US has accelerated the growth of the market. There are even types of lingerie that are manufactured for specific outfits. Therefore, the availability of lingerie online is looked upon as an advantage by many consumers, as it eases the purchasing process.
“Online retailers such as Amazon.com maintain a database where they store the location data and preferences of a customer,” says Faisal Ghaus, Vice President of TechNavio.
“Customized packages are made for customers who visit and purchase lingerie from their websites frequently.”
Key Market Drivers
- Increased Smartphone Penetration
- Prices and Offers
- Availability of Measurement Apps and Related Websites
- Changing Customer Preferences
- Shortened Delivery Time
- Cost-efficient Online Businesses
Key Market Trends
- Launch of Online Stores by Top Brands
- Application of Location-based Technology
- Affluent Young Customers
- Growth in E-commerce Industry
- Online Lingerie Start-ups
Key Market Vendors
- American Eagle Outfitters
- Calvin Klein Inc.
- L Brands (Victoria’s Secret)
- Triumph
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
