London, 24 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Licensed Sports Merchandise Market 2015-2019, which is expected to grow at a CAGR of 2.74 percent during the period 2014-2019.
At present, end-users are ready to pay premium prices for branded sports equipment and apparel for factors such as comfort, quality, and efficiency. Moreover, end-users are increasingly demanding high-quality sports merchandise, which enables vendors to generate revenue by providing end-users with premium and customized services.
“The increased penetration of wireless broadband internet, high adoption of smartphones and tablets, and an increase in the number of social media users have provided consumers with unmatched access to information,” says Faisal Ghaus, Vice President of TechNavio.
“Consumers prefer using digital media and devices to obtain detailed information about products before they buy.”
Key Market Drivers
- Rise in Disposable Income Levels and Living Standards
- Awareness of Healthy Lifestyles
- Increased Interest in Sports Activities
- Increased Demand from Developing Economies
Key Market Trends
- Use of Depth Deception
- New Strategies Adopted by Retailers
- Digital Consumerism
- Increased Retail Presence of Global Brands in Activewear Segment
- New Methods of Data Collection
Key Market Vendors
- Fanatics Inc.
- G-III Apparel Group Ltd.
- VF Corp.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
