This market study report presents a comprehensive segmentation of the location-enabled platform market in Southeast Asia by geography (Indonesia, Malaysia, Singapore, Thailand, Philippines, and other Southeast Asian countries). The report provides a market share analysis of the prominent companies in this market, including Foursquare, Google, HERE, and Near.
Technavio’s market research analysts estimate the location-enabled platform market in SEA, to generate revenues of $158 million by 2020. Factors such as the increasing penetration of smart and GPS-enabled devices, the growing popularity of location-based services (LBS) among government organizations, enterprises, and consumers, and the increasing deployment of high-speed broadband networks will result in the growth of this market during the forecast period. Indonesia dominates the location-enabled platform market in SEA, owing to the high popularity of LBS in end-user segments like enterprises, government organizations, and individual consumers.
The new market research report from Technavio provides a breakdown and analysis of the location-enabled platform segments by technology.
“One of the interesting facts gaining traction in the market is the integration of big data with location and information. LBS information integrated with big data analytics greatly influences the purchasing decisions of consumers and enhances the demand for LBS platforms. Since the integration of LBS with big data helps retailers to send targeted advertisements to customers, their ability to augment customer engagement and revenue will drive the market for location-enabled platforms during the forecast period,” says Rakesh Panda, Lead Analyst, ICT, Technavio Research
Social networking apps, location-based games, navigation, and roadside assistance are the popular LBS applications among consumers. People are increasingly using these applications to locate nearby restaurants and coffee shops, and relevant information about transportation services. Moreover, location-based gaming is another area of interest gaining prominence among young users.
The major players in the location-enabled platform market in SEA include Foursquare, Google, HERE, and Near. This market is highly competitive owing to the presence of numerous large and small players. The providers in this market compete on the basis of product differentiation, portfolio, and pricing to gain maximum market traction during the forecast period. Due to intense competition in this market, many vendors are now focusing on the formation of strategic partnerships and M&A as it will help them to expand their business to different regions.
A more detailed analysis is available in the Technavio report, Location-enabled Platform Market in SEA 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global LBS Market 2015-2019
- LBS Market in China 2015-2019
- Indoor LBS Market in Western Europe 2015-2019
- Mobile LBS Market in Southeast Asia 2015-2019
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