Growing demand for gluten-free products will help global bread and rolls market to surpass $215 billion by 2020, expects Technavio

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This market research report outlines the growth prospects of the global bread and rolls market by product type (artisanal bread and rolls, industrial bread and rolls, in-store bakery, and tortilla), by distribution channel (specialist retailers, hypermarkets and supermarkets, independent retailers, convenience stores, and other), and by geography (APAC, Europe, the Americas and MEA. The key vendors analyzed in this report are Associated British Foods, Almarai, Barilla Group, Grupo Bimbo, Goodman Fielder, and Yamazaki Baking.

Technavio’s market research analysts estimate the global bread and rolls market, to grow at a CAGR of around 3% between 2016 and 2020. Increasing demand for gluten-free products has led people to shift towards the consumption of bread and rolls. Europe is the largest market in the global bread and rolls market, thanks to influx of private labels, especially in Western Europe, and discount offered by grocery retailers. Some of the products that are in high demand in Europe are preservative and additives free, gluten-free bread and rolls products.

The new market research report from Technavio provides a breakdown and analysis of the bread and rolls segments by technology.

“Bread and rolls have been one of the most preferred on-the-go breakfast option. People are increasingly consuming bread and rolls as a replacement of meals. Of late, developing nations like China, Brazil, and India are witnessing huge demand for such convenient food products, as the number of breakfast skippers is rising,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.

Growing demand for artisanal bread and rolls will elevate the bread and rolls market during the forecast period, and this segment is projected to exceed $98 billion by 2020. Consumer demand for artisanal bread and rolls will heighten because artisan bread offers fresh produce at competitive prices and different varieties. Artisan bread mostly includes ethnic varieties to old world crusty loves and ethnic cuisines across the globe, and they are usually sold within two days of manufacturing.

Global bread and rolls market by type 2020

Source: Technavio, 2016

The key vendors dominating the global bread and rolls market include Associated British Foods, Almarai, Barilla Group, Grupo Bimbo, Goodman Fielder, and Yamazaki Baking. The performance of the vendors in the global bread and rolls market will be impacted by the rapid changing consumer demands and preferences. Consumer tastes, regional, national, and local economic conditions, and demographic trends are also few other factors that will affect vendors’ businesses.

A more detailed analysis is available in the Technavio report, Global Bread and Rolls Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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