Leaf blower: Key market research findings
- Growing focus towards new marketing strategies
- Rising applications of gas-powered leaf blowers
Technavio has released a new market research report on the global leaf blower market, which is expected to grow at a CAGR of around 4% between 2016 and 2020. Increase in the preference for landscaping in residential and commercial properties is propelling the demand for landscaping appliances like leaf blower. North America accounts for 59% of the leaf blower market, due to the recent increase in the number of households participating in lawn and garden activities in the US region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, the leaf blower manufacturers are focusing towards the development of new marketing strategies. Apart from product improvement, marketing activities like finding appropriate channels of distribution, creating effective advertising, and pricing aggressively are needed to market products among end users. Furthermore, many manufacturers are also using advertising and promotional methods to establish brand recognition in the market. This increase in marketing activities will bolster the sale of leaf blowers during the predicted period,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Gas powered leaf blower dominates the leaf blower market, occupying more than 56% of the overall market share during the forecast period. Users with larger yards or professionals prefer gas powered leaf blowers as they have more power compared to the corded and cordless leaf blower. This rising preference for leaf blowers with powerful engines will lead to the steady growth of the gas-powered leaf blower segment during the predicted period.
The key vendors in the global leaf blower market include Husqvarna, STIHL, Stanley Black & Decker, and Toro. This market includes well-diversified global and regional vendors. However, as global players are increasing their footprint in the market, regional vendors are finding it increasingly difficult to compete with them in terms of quality, technology, and pricing.
A more detailed analysis is available in the Technavio report, Global Leaf Blower Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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