This market research report includes a detailed segmentation of the global menstrual cup market by type of usage (disposable and reusable menstrual cups). It also outlines the market shares for key regions like the Americas, EMEA, and APAC. The top vendors analyzed in this report are Diva, Lune, Anigan, The Keeper, and Mooncup.
Technavio’s market research analysts estimate the global menstrual cup market, to grow at a CAGR of 4% between 2016 and 2020. An increase in the number of working women, increased awareness of feminine hygiene coupled with increased convenience are the driving factors in the market. The Americas occupy 55% of the global menstrual cups market, because of the populace’s high disposable income and the widespread availability of menstrual cups, both in retail stores and online platforms.
The new market research report from Technavio provides a breakdown and analysis of the menstrual cup segments by technology.
“Of late, this market is witnessing an increasing shift in consumer interest toward menstrual cups. In recent times, it has been observed that many consumers prefer menstrual cups due to the usage of harmful chemicals and raw materials in sanitary pads and tampons. Since these chemicals negatively affect the health of individuals and lead to complications like vaginal dryness, the consumers’ preference for menstrual cups will increase during the forecast period,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
The market research analysts have estimated the reusable menstrual cup segment to be the largest market segment during the forecast period. Its cost effectiveness coupled with its ability to decrease the amount of disposable waste in the environment will result in its increased adoption during the predicted period.
The leading vendors in the global menstrual cup market are Diva, Lune, Anigan, The Keeper, and Mooncup. The market is highly competitive, with vendors competing on the basis of product differentiation, portfolio, and pricing. To succeed and survive in this market, the vendors have to distinguish their product and service offerings through a clear and unique value proposition.
A more detailed analysis is available in the Technavio report, Global Menstrual Cup Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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