This market research report presents a detailed segmentation of the hair care market in the US by product type (shampoo, hair color, conditioner, hair styling products, and others). The leading vendors in this market are L’Oréal, P&G, Unilever, Henkel, and Kao.
Technavio’s market research analysts estimate the haircare market in the US, to grow at a CAGR of around 2% by 2020. The rising consumption of hair care products, especially among the youth, and the populace’s recent increase in fashion consciousness, is boosting the haircare market in the US. Consumers are increasingly using hair care services (such as hair conditioning, hair coloring, and hair styling) from salons.
The new market research report from Technavio provides a breakdown and analysis of the haircare segments by technology.
“The introduction of plant-derived color is an emerging trend in this market as most consumers prefer using natural and herbal hair coloring agents. Since natural and herbal color products are ammonia-free, they are less harmful when compared to the synthetic coloring products. The populace’s growing preference for natural and herbal hair coloring agents will compel manufacturers to include plant-extracted colors in their product portfolio,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
The shampoo segment is the largest market segment in the hairacare market in the US. This segment currently accounts for more than 34% of the total market share in terms of revenue and will continue to dominate this market until the end of 2020 owing to the increased adoption of shampoo as a hair care item in the US.
Shampoo market in the US 2015-2020 ($ billions)
Source: Technavio, 2016
The leading vendors in the haircare market in the US are L’Oréal, P&G, Unilever, Henkel, and Kao. The hair care market in the US is characterized by the presence of multiple vendors including international and regional players. In this market, the vendors compete on the basis of portfolio and pricing to gain maximum market shares during the forecast period.
A more detailed analysis is available in the Technavio report, Haircare Market in the US 2016-2020
We can customize reports by other regions and specific segments upon request.
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