This market report presents a detailed segmentation of the global pretzel market by distribution (hypermarkets and supermarkets, convenience stores, food and drink specialists, and others) and by geography (Americas, APAC, MEA, and Europe). The key vendors identified in the market are ConAgra, Frito-Lay, Mars, and Snyder’s-Lance.
Technavio’s market research analysts estimate the global pretzels market, to grow at a CAGR of around 5% between 2016 and 2020. Rapidly changing lifestyles and rapid growth of online shopping have led to increasing consumption of a wide variety of snacks. Since pretzel is healthier compared to other extruded snacks, it is are an ideal choice for those looking out for a convenient but healthy snacking option. The Americas is the largest market for pretzels, with the presence of many well-established vendors. Factors like the rising demand for gluten-free, low fat, and low-sodium pretzels and increasing consumer engagement with the brand are boosting this region’s growth.
The new market research report from Technavio provides a breakdown and analysis of the pretzel segments by distribution channel.
“Of late, the pretzel market is witnessing the introduction of new and healthier varieties. Pretzels are perceived as healthier than other snacks as they are baked. Despite their high sodium content, pretzels contain less fat and fewer calories compared to other savoury snacks. Many companies have started offering a wide array of products that cater to the growing demands of consumers like gluten-free and fiber-rich pretzels. This recent shift toward the consumption of healthy snacks is expected to drive the market growth for pretzel during the forecast period,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The hypermarket and supermarkets segment dominates the market, with a market share of around 65%. Supermarkets like Walmart, Kroger, and Target offer a wide variety of products available in varied tastes and flavors. Factors like longer shelf life of edible products and convenience will bolster the growth of this market segment during the forecast period.
The leading vendors in the global pretzels market are ConAgra, Frito-Lay, Mars, and Snyder’s-Lance. This market is highly fragmented due to the presence of numerous large and small vendors. These vendors are fiercely competing on the basis of a pricing, quality, innovation, service, reputation, and promotion. The report predicts that rapid technological changes will intensify the competition in the market by the end of the forecast period.
A more detailed analysis is available in the Technavio report, Global Pretzels Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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