This market research report includes a detailed segmentation of the organic food and beverages market in Europe by product type (fruits and vegetables, dairy products, prepared food, baby food, meat and poultry, beverages, bakery products, and others) and by distribution channel (hypermarkets and supermarkets, organic retailers, online retailers, and others). The key vendors analyzed in this report are Carrefour, Metro, REWE, Tesco, and Koninklijke Ahold.
Technavio has released a new market research report on the organic food and beverages market in Europe, which is expected to grow at a CAGR of around 7% between 2016 and 2020. Growing preference for a healthy lifestyle and the rising awareness about the health benefits of organic food products is propelling the demand for organic food and beverages in Europe. Germany, France, UK and Italy are the major revenue-contributing nations in the European organic food and beverages market.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The increasing shelf space for organic food products is the key driver for the growth of this market. Of late, it has been observed that the augmented demand for organic food products has led to the allocation of more shelf space to organic food brands in retail stores. The increased visibility and accessibility of organic food products and beverages in retail outlets will make it more convenient for consumers to purchase such products. This improved accessibility and visibility will impel the sale of organic food and beverages during the forecast period,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Currently, the fruits and vegetables segment accounts for more than 24% of the total market share. The demand for organic fruits and vegetables has increased with growing awareness about their health benefits. Since this segment consists of products that do not use chemical fertilizers or pesticides, many retailers across the European region have started stocking their stores with organic fruits and vegetables. This increase in their shelf space will result in the growth of this market segment during the forecast period.
Organic fruits and vegetables market in Europe 2015-2020 ($ billions)
Source: Technavio, 2016
The key vendors in the organic food and beverages market in Europe are Carrefour, Metro, REWE, Tesco, and Koninklijke Ahold. The market is highly fragmented and dispersed due to the presence of numerous international and regional players. In this market, the vendors are competing on the basis of product differentiation, portfolios, and pricing to gain maximum market traction. The level of competition in this market is expected to intensify until 2020 due to an increase in the number of retailers introducing their own private label organic food products. A large number of private label brands are also coming up on the market, which further intensifies the level of competition between them.
A more detailed analysis is available in the Technavio report, Organic Food and Beverages Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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