The global consumer healthcare market is segmented by products (OTC pharmaceuticals and dietary supplements) and by geography (The Americas, APAC and EMEA). This research report analyses the market shares of leading vendors including Bayer HealthCare, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Pfizer, and Sanofi.
Technavio’s market research analysts estimate the global consumer healthcare market, to grow at a CAGR of 9% between 2016 and 2020. The market for consumer-focused healthcare products is increasingly occupying the space between consumer needs and growing prevalence of lifestyle diseases. Allergy care, dietary supplements, feminine care, pain relief, respiratory, and oral health are among the popular consumer health product categories. The Americas is the largest revenue-contributing region in the consumer healthcare market, accounting for 37% of the total market share. The market in this region is growing at a rapid pace because of the increase in awareness about lifestyle diseases and the consequent increase in the number of consumers
The new market research report from Technavio provides a breakdown and analysis of the consumer healthcare market segments by technology.
“E-commerce websites are turning out to be an effective way to reach out to target consumers. Several manufacturers and retailers are shifting to the online platform to achieve better visibility and offer convenience to customers. These sites provide options such as live chat to provide instant support to individuals who face any kind of difficulty while purchasing products,” says Imran Mushtaq, Industry Manager, Healthcare & Lifesciences, Technavio Research
The over-the-counter (OTC) pharmaceuticals is the largest segment of the global consumer healthcare market. OTC drugs are used to treat conditions such as pain, itches, cough and cold, sleeping problems, controlling smoking, weight problems, gastrointestinal problems, and tooth decay; all of which do not necessarily require advice from a doctor. The market is expected to witness new business ventures in the form of partnerships, acquisitions, and outsourcing during the forecast period.
Global OTC pharmaceuticals market 2015-2020 ($ billions)
Source: Technavio, 2016
The leading vendors in the global consumer healthcare market are Bayer HealthCare, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Pfizer, and Sanofi. The market is highly fragmented and competitive due to the presence of large and small vendors. The market has huge growth potential owing to the increase in the awareness of lifestyle diseases and self-medication practices.
A more detailed analysis is available in the Technavio report, Global Consumer Healthcare Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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