Travel duffel bags: Key market research findings
- Introduction of superior quality duffel bags
- Increasing focus on marketing and promotional activities
Technavio has released a market research report on the global travel duffel bag market which is expected to grow at a CAGR of over 12% between 2016 and 2020. With the travel and tourism industry thriving, there has been a remarkable increase in the number of travellers. This increase in the number of travellers have a direct and positive influence on the travel bags market. Currently, North America dominates the global travel duffel bags market with a market share of almost 39% owing to factors such as the rise in disposable income and increasing demand for eco-friendly travel duffel bags.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of the global travel duffel bags market and its sub-segments.
“Vendors are focused on introducing innovative designs with respect to colour, design, shape, and weight. At present, there is a huge demand for foldable duffel bags made from highly durable materials as they are versatile, resistant to wear and tear, and lightweight. The demand for travel duffel bags with inbuilt GPS and shoe compartments are also increasing as customers, especially from high-income families, are opting for luxury travel duffel bags,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
Vendors are introducing several marketing initiatives for better brand penetration and to spread awareness about products to take full advantage of the flourishing travel and tourism industry. The availability of multiple channels for advertising and the growing penetration of the Internet are helping vendors expand their reach. For instance, Samsonite has launched a campaign which allows its customers to experience the brand before making a purchase. With a strong marketing initiative and an increasing brand recall, vendors are now able to expand their target audience and thereby boost sales.
The key vendors in the market are Eagle Creek, Everest, Luggage America, Netpackbag, and Samsonite. The global duffle bags market is characterized by the presence of numerous vendors that offer products at multiple price points. During the forecast period, the level of competition between the providers is anticipated to intensify with new product launches and the entry of international players into new geographies.
A more detailed analysis is available in the Technavio report, Global Travel Duffel Bags Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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