This market research report presents a detailed segmentation of the global stationery and cards market by key regions such as the Americas, APAC, Europe, and ROW. The top vendors analyzed in this market research are Office Depot, Staples, Top Culture, and Walmart.
The market research analysts at Technavio estimate the global stationary and cards market to grow at a CAGR of around 5% between 2016 and 2020. The primary growth driver for the market is the increasing emphasis on free education, especially in developing countries. The evolution of new business models that focus on different delivery methods, monetization strategies, and content quality are also expected to have a positive impact on the stationary and cards market across the globe. At present, the Americas dominate the global stationary and cards market and is expected to account for a share of over 50% by the end of 2020. The growing demand for recyclable, eco-friendly products triggers the need for technological advancements, subsequently contributing to the growth of the market in this region.
The new market research report from Technavio presents a breakdown and analysis of the stationary and cards segments by product.
“The penetration of Internet has caused a considerable shift in the shopping pattern of customers, with most of them opting for online shopping over the brick-and-mortar stores. This shift is prompting vendors to enhance the user experience in-store and online, thereby opening up possibilities for growth of the market. Investments by retailers in private label products is also expected to contribute to the growth of the market during the forecast period,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
The stationary segment dominated the global stationary and cards market, and accounted for over 74% of the overall market share in 2015. Changes in the buying pattern, especially among children, and the do-it-yourself (DIY) trend are factors that will boost the growth of this market over the forecast period. The steady increase in child population across the world is also projected to have a positive impact on the growth of the stationary segment of the market.
The key vendors in the global stationary and cards market are Office Depot, Staples, Top Culture, and Walmart. The global stationery and cards market is highly fragmented owing to the presence of a couple of large- and medium-sized players. Though some large players account for significant shares in various niche segments, several private label players are also present in the market. However, with the international players increasing their footprint in the market, regional vendors are finding it increasingly difficult to compete with them, especially in terms of product price and quality.
A more detailed analysis is available on the Technavio report, Global Stationary and Cards Market 2016-2020.
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