This research report includes a detailed segmentation of the global sanitary napkin market by type (menstrual pads and pantyliners). It outlines market shares of key regions such as APAC, Americas, Europe, and MEA. The key vendors analyzed in this report are P&G, Kimberly-Clark, Edgewell personal care, and the Hengan Group.
Technavio’s market research analysts estimate the global sanitary napkin market to grow at a CAGR of almost 5% between 2016 and 2020. The availability of a wide variety of sanitary napkins and increased awareness of hygiene among women is the primary driver for this market. The increase in disposable incomes in emerging countries will increase consumers’ ability to afford high-quality or premium brand napkins and subsequently contribute to the growth of this market. At present, APAC dominates the global sanitary napkin market, accounting for around 40% of the overall market share. A large female population and increasing awareness are some of the drivers of the sanitary napkin market in this region.
The new market research report from Technavio presents a breakdown and analysis of the sanitary napkin segments by type.
“There is a steady increase in the demand for sanitary napkins, especially from emerging countries. This is triggered by the growing number of promotions, education campaigns, and initiatives taken by the governments and other entities to enhance the awareness of benefits related to the use of sanitary napkins. The increase in the gross domestic product (GDP) of countries such as Malaysia, India, Indonesia, and Vietnam are expected to have a high penetration of sanitary napkins during the forecast period,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
In 2015, the global sanitary napkin market was dominated by the menstrual pads category, with a market share of over 81%. The increasing demand, easy availability of these products in developed countries, and their price range are factors that are responsible for the flourishing of the menstrual pads segment. The availability and design in a wide variety of patterns such as regular pads, maxi pads, thin pads, and ultra-thin pads are expected to propel the growth of this vertical by 2020.
The key vendors in the global sanitary napkin market are P&G, Kimberly-Clark, Edgewell personal care, and the Hengan Group. The global sanitary napkin market is highly competitive due to the availability of various private labels and other branded products. Key vendors are competing on the basis of product differentiation, quality, portfolio, and pricing. Vendors are also investing significantly in businesses expansion in emerging countries.
A more detailed analysis is available on the Technavio report, Global Sanitary Napkin Market 2016-2020.
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