Higher education learning analytics market in the US to grow at a CAGR of almost 26% through 2020

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This market research report presents a detailed segmentation of the higher education learning analytics market in the US by application (performance management, curriculum design, institutional management, and personalization) and by the deployment model (on-premises and cloud). Key vendors in the market include D2L, Microsoft, Oracle, and Pearson.

Technavio’s market research analysts estimate the higher education learning analytics market in the US to grow at a CAGR of almost 26% between 2016 and 2020. The increasing emphasis on personalized learning is the primary driver for the growth of this market. Learning analytics tools recognizes the study patterns of individual students and generates recommendations for self-directed learning, thereby providing them a broader pathway to achieve their learning objectives. The widespread adoption of learning software such as learning management system (LMS), enterprise resource planning, Student Information Systems (SIS), and Learning Content Management System (LCMS) is also expected to further fuel the market growth during the forecast period.

The new market research report from Technavio presents a breakdown and analysis of the education learning analytics segments by deployment.

“Of late, the market is witnessing increased focus on budget management of educational institutions. There is an increase in the number of higher educational institutions that are interested in installing the software solution due to its ability to improve operational efficiency on campus. Institutions are also forming strategic alliances with vendors to manage their financial infrastructure better,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.

The on-premises segment dominates the higher education learning analytics market in the US by accounting for over 68% of the overall market share. The incorporation of digital learning across many universities is a key factor that is contributing to the growth of this segment. The on-premises higher education learning analytics market is expected to grow steadily at a CAGR of over 25% over the next four years.

The key vendors in the higher education learning analytics market in the US include D2L, Microsoft, Oracle, and Pearson. The recent rise in digital learning has encouraged vendors to develop learning analytics tools especially for the education market where they can promote these tools within their existing customer base. The key vendors in the market offer innovative and high-quality services owing to growing automation in the educational sector. The players entering this market are developing solutions that can be accessed through the cloud and on-premise services.

A more detailed analysis is available on the Technavio report, Higher Education Learning Analytics Market in the US 2016-2020.

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