This market research report presents a comprehensive analysis of the global baby wipes market by technology (spunlace, airlaid, coform, needlepunch, composite, and others) and by geography (APAC, Europe, North America, and ROW). The leading vendors in the market include Kimberly-Clark, P&G, Johnson & Johnson, Unicharm, and SCA.
Technavio’s market research analysts estimate the global baby wipes market to grow at a CAGR of over 5% between 2016 and 2020. The emergence of a generation of older and wealthier mothers who are career-driven and work long hours is the primary driver for the market. Women are showing an increasing preference towards accumulating higher disposable income before bearing children and hence, are spending increasingly on relatively expensive child care products such as baby wipes. In 2015, North America dominated the global baby wipes market by accounting for almost 38% of the overall market share. Improving economic conditions, increasing disposable incomes and constant innovation are some of the factors that will contribute to the growth of the market during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the baby wipes segment by technology.
“The emergence of eco-friendly baby wipes is the latest trend in the market. Manufacturers are increasingly investing in research activities to enhance safety of use and cater to the growing demand for baby wipes that are biodegradable, hypoallergenic, chlorine-free, sustainably harvested, and made of natural fibers. For example, Kimberly-Clark launched Huggies Natural Care Wipes, which are eco-friendlyand extracted from plants,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
At present, the spunlace technology segment accounts for the largest share of the global baby wipes market by holding a market share of almost 47%. The soft, yet strong nature of the substrate produced using spunlace technology is expected to trigger an increasing demand over the next few years, especially in regions such as the Middle East and South America. The use of this substrate in manufacture of surgical gowns and patient drapes besides baby wipes is expected to propel the spunlace technology segment worldwide by 2020.
The key vendors in the global baby wipes market include Kimberly-Clark, P&G, Johnson & Johnson, Unicharm, and SCA. The market is extremely competitive where the key vendors are focusing on developing innovative products for wider market reach and geographic presence. They are coming up with advanced packaging and new designs for their products to attract consumers. Competition in the market is expected to intensify with rising focus on product differentiation among players and offering their products at reduced costs.
A more detailed analysis is available in the Technavio report, Global Baby Wipes Market 2016-2020.
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