This market research report presents a detailed segmentation of the global pulp market by grade (non-wood pulp, chemical pulp, and mechanical and semi-chemical pulp), by end use (printing and writing paper, tissue paper, specialty paper, packaging paper, and others), and by geography (the Americas, APAC, and EMEA). The major players dominating this market are Fibria, Arauco, UPM, Suzano, and APP.
Technavio’s market research analysts estimate the global pulp market to grow at a CAGR of over 2% between 2016 and 2020. The increasing consumption of tissue paper, especially from emerging markets such as Asia, the Middle East, Eastern Europe, and Africa, is the primary driver for the market. The key applications of tissue paper that are likely to grow during the forecast period include products for household use such as bathroom tissue paper, paper towels, and facial tissue papers and products for the foodservice industry. Currently, the Americas dominate the global pulp market by accounting for a market share of around 49%. The abundance of raw materials in the form of plantations, forests, and other fiber sources and the increase in production capacity are some of the factors that will propel the market in this region through 2020.
The new market research report from Technavio presents a breakdown and analysis of the pulp market segments by grade.
“The latest trend being witnessed in this market is the increase in the number of consolidations. Consolidation enables manufactures to reach out to a larger base of customers by gaining access to markets that were previously inaccessible. For example, Solenis, a US-based supplier of specialty chemicals, acquired the Indian pulp and paper business assets of Connell Brothers,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
In 2015, the chemical pulp segment dominated the global pulp market by accounting for around 73% of the overall market share. The relatively high strength in their end-use applications exhibited by chemical pulp is the fundamental factor for the growth of this segment. Furthermore, the deployment of mechanical pulping with chemical pulping can enable the production of pulp with diverse characteristics. The increasing consumption of chemical pulp in developing markets such as Asia (excluding Japan) and Central and South America is expected to contribute to the growth of this segment during the forecast period.
The key vendors in the global pulp market include are Fibria, Arauco, UPM, Suzano, and APP. The market is highly competitive because of the presence of numerous vendors. The major players are focusing on the extension of their geographical presence by entering or expanding into emerging regions. In this market, the vendors compete on the basis of price, quality, branding, and customer service to gain maximum market traction. Since there is little differentiation between pulp products available in the market, vendors are focusing on securing long-term contracts with end users in the paper and textile industries.
A more detailed analysis is available on the Technavio report, Global Pulp Market 2016-2020.
