Increasing focus on foreign language learning to propel growth in the language learning development software market in Europe through 2020

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This market research report presents a detailed segmentation of the language learning software development market in Europe by end users and includes sub-segments like institution and organizational learners. The research report also outlines the market shares of key players including Berlitz, Fluenz, Rosetta Stone, and Transparent Language.

The market research analysts at Technavio estimate the language learning development software market in Europe to grow at a CAGR of over 12% between 2016 and 2020. The emphasis on language learning by the European government is the primary driver for the market. The demand for language learning development software is expected to witness a steady increase in the coming years due to the EU’s mandate on early language learning in schools and the continuous effort to make citizens proficient in at least two foreign languages besides their native language. Currently, Central and Eastern Europe dominates the global language learning development software market in the Europe due to stringent focus on learning foreign languages, specifically English, at a primary education level in countries such as Latvia, Lithuania, and Estonia. Mandatory educational policies favorable to foreign language learning is expected to augment the demand for language learning development software by 2020.

The new market research report from Technavio presents a breakdown and analysis of the language learning development software segments by end-user.

“The latest trend in the market is embedded analytics in language learning software. Availability of various digital foreign language learning tools and resources allow users to customize them based on their level of knowledge of the English language, what they intend to learn, and their preferred approach. Vendors in the market are focusing increasingly on designing software and platforms that can bridge the gap between individual learning requirements and effective learning content. For instance, Transparent Language provides personalized learning features that allow users to create lessons according to their needs while maximizing learning return on investment,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.

The key vendors in the language learning development software market in Europe include Berlitz, Fluenz, Rosetta Stone, and Transparent Language. The market is diverse with the presence of several regional and international players who offer a wide array of services and products to cater to customers. The mandatory learning of at least one foreign language in this region has created several growth opportunities for vendors as the schools are continuously procuring language learning products and services from vendors. Also, several players in the market are offering advanced elements of learning such as games and speech recognition system in their products.

A more detailed analysis is available on the Technavio report, Language Learning Development Software Market in Europe 2016-2020.

We can customize reports by other regions and specific segments upon request.

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