Digital education publishing: Key market research findings
- Digitization in the education sector drives market growth
- K-12 segment dominates the market
- Key vendors – Georg von Holtzbrinck GmbH, Hachette Livre, McGraw-Hill Education, and Pearson plc
Technavio’s market research analysts predict the global digital educational publishing market to grow at a CAGR of around 12% between 2016 and 2020. The digitization in the education market is the primary driver for growth in this market. The increased investments in information and communication technology (ICT) by educational institutions is resulting in an increased shift from traditional modes of imparting knowledge, such as printed textbooks to digital modes, which include smartphones, e-readers, and tablets. During 2015, North America dominated over 36% of the market space to dominate the global digital educational publishing market, with the US being the key revenue generator. The early adoption of digitization in the education sector is the primary driver for the growth of the digital educational publishing market in North America.
The new market research report from Technavio presents a breakdown and analysis of the digital educational publishing segments based on end-user.
“The enhancement of customer services is an ongoing trend in the market. The shift to digital mode is transforming the technique of content provision beyond mere content curation. Online publications come with integrated index-based search competency with customized navigation and personalization capability. The enhanced functionality incorporated into the publications allow customers to link relevant content in the publications to other references and pages. They can also be shared, highlighted, and bookmarked and have decision support algorithms to enable quick reference,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
The K-12 segment dominated the global digital educational publishing market in 2015 by accounting for almost 49% of the market share. The transition from printed textbooks to digital content in numerous institutions, which provides K-12 education worldwide is augmenting the growth of this segment. In addition to the regular syllabus, schools are now introducing innovative packages of digital books, in all subjects, which include assignments. The emergence of government initiatives to digitalize educational institutions and implementation of bring your own device (BYOD) plan by schools are expected to reflect positively on the global digital educational publishing market in the K-12 segment by 2020.
The key vendors in the market include Georg von Holtzbrinck GmbH, Hachette Livre, McGraw-Hill Education, and Pearson plc. The market is dominated by the presence of educational publishing companies and witnesses intense competition among these major publishers. Since there is limited flexibility to innovate content, vendors usually compete by aggressive pricing, bundling, efficient delivery services, and promotional strategies. Additionally, the increasing number of educational institutions adopting digital books will also intensify the level of competition in the coming years.
A more detailed analysis is available in the Technavio report, Global Digital Educational Publishing Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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