Generic e-learning courses: Key market research findings
- Increased IT funding drives market growth
- North America dominates the market geographically
- Key vendors – Cegos, Macmillan Learning, Pearson Education, and Skillsoft
Technavio’s market research analysts predict the global generic e-learning courses market to grow at a CAGR of more than 11% between 2016 and 2020. The increase in IT funding in the education sector is the primary driver for growth in this market. Governments worldwide are focusing on the dynamic changes in the way information and knowledge are shared with growing of digitization and are making efforts in implementing changes in their education system. During 2015, North America accounted for more than 49% of the market share to dominate the global generic e-learning courses market. The availability of good IT infrastructure and fast paced digitization are some of the drivers responsible for the booming of the generic e-learning courses market in North America. Factors such as the incorporation of bring your own device (BYOD) scheme in educational institutions and increased mobile browsing by students is likely to boost growth in the market in this region during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the generic e-learning courses segments based on end-users.
“The increasing popularity of mobile learning is the latest trend in the market. Notebooks and desktops are being replaced by mobile devices such as e-readers, smartphones, and tablets as the medium of digitized knowledge delivery in the academic sector. The ease of accessibility of information anywhere and anytime and the flexibility of education that it brings about is the driving force behind the growing popularity of mobile learning. Vendors are developing their infrastructure and abilities to digitize their publishing business at a swift pace, triggered by the proliferation of new file formats and reading devices,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
The academic segment accounted for more than 60% of the revenue to become the dominant shareholder in the global generic e-learning courses market in North America. The increased popularity of online vocational courses and other non-credit courses among students is the primary contributing factor in the growth of this segment. The majority of the demand for generic e-learning courses comes from the higher education segment. The adoption of blended learning is expected to propagate e-learning and thereby, propel the generic e-learning courses market in the coming years.
The key vendors in the global generic e-learning courses market include Cegos, Macmillan Learning, Pearson Education, and Skillsoft. The global generic e-learning courses market is highly fragmented owing to the presence of several large and small players. The market includes several new vendors as well as specialized providers that focus on specific business applications with no clear leader in the market landscape.
A more detailed analysis is available in the Technavio report, Global Generic E-Learning Courses Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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