School stationery supplies: Key market research findings
- Unconventional marketing approaches drive market growth
- Paper-based supplies account for the dominant share of the market
- Key vendors – BIC, Newell Rubbermaid, Kokuyo Camlin, and Pilot
Technavio’s market research analysts predict the global school stationery supplies market to grow at a CAGR of almost 4% between 2016 and 2020. Increased and improved marketing initiatives taken by vendors is the fundamental driving force behind growth in this market. To grab the maximum market share, vendors often adopt marketing initiatives to create awareness about their product portfolio among consumers. In addition to such initiatives, vendors are also revamping their packaging to make their products more attractive to the buyers. During 2015, the Americas accounted for more than 38% of the market space to dominate the global school stationery supplies market. The adoption of sustainable products, such as recycled papers, pens, printers, and cartridges, focused sales, distribution, and branding strategies are some of the factors fueling the growth of the school stationery supplies market in this region during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the school stationery supplies segments based on products.
“The latest trend in the market is the high growth of the education sector. The rise in enrollment rates, and the resultant increase in the number of educational institutions is expected to drive the demand for school stationery products over the next four years. Besides, the emphasis on motivating students to perform and excel in school through organizing events, competitions, and workshops in educational institutions is also likely to reflect positively on the growth of the market by 2020,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
The paper products segment occupied almost 51% of the market space to become the dominant shareholder in the global school stationery supplies market in 2015. Paper-based products constitute more than 50% of the entire school stationery supplies market. The availability of customization options and the manufacture of various types of papers such as handmade papers, easel papers, and watercolor papers owing to the rising interest in paper craft and art activities among children are some of the factors that will contribute to growth in the paper-based school stationery supplies market during the forecast period.
The key vendors in the global school stationery supplies market include BIC, Newell Rubbermaid, Kokuyo Camlin, and Pilot. The market is highly fragmented, where a few large and medium players account for the significant market shares in niche segments. Competition in this market is expected to intensify with an increase in product/service extensions, technological innovations, and M&As. The presence of private label players will pose a tough challenge for the established vendors.
A more detailed analysis is available in the Technavio report, Global School Stationery Supplies Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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