Stationery and cards: Key market research findings
- Demand for personalization drives market growth
- Increase in the presence of online retailers in the market space
- Key vendors – BIC, Hallmark, Pilot, and Staples
Technavio’s market research analysts predict the stationery and cards market in North America to grow at a CAGR of almost 5% between 2016 and 2020. The increase in demand for personalized stationery is the primary driver for growth in this market. Personalization is being incorporated into stationery products by integrating elements of the user’s choice. Manufacturers are making use of various templates to provide the required unique finish and produce a customized product. Factors such as the expansion of single office/home office (SOHO), entrepreneurship promotion and opportunities, and the increase in the use of paper-based products across the globe are likely to propel growth in the stationery and cards market in North America during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the stationery and cards segments based on the product.
“An increase in the presence of online retailers such as Amazon and Office Depot is the latest trend in stationery and cards market in North America. They act as catalysts for these products while spreading awareness and availability in the market. The option to choose from a wide range of products, customer reviews, and product comparison enables businesses to make the best use of their capital investments, subsequently contributing to the growth of the market. Moreover, buying cards and stationery online comes with the advantages of offers such as discounts and gift coupons for users who make bulk purchases,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
During 2015, the stationery segment accounted for more than 76% of the overall market share to dominate the stationery and card market in North America. Letterheads, mailing supplies, files, and computer supplies are some of the items that are consistently in demand from organizations irrespective of the nature of business and mode of operations. The paper-based segment is the key revenue generator in this segment of the stationery and cards market in North America, followed by filing and mailing supplies. Increased innovations that provide additional utilities and value-added benefits and the expansion of small and medium-sized enterprises (SMEs) are some of the factors that will contribute to the growth of the stationery market in North America by 2020.
The key vendors in the market include BIC, Hallmark, Pilot, and Staples. Represented by numerous regional and international stationery manufacturers, this market appears highly fragmented. Regional vendors are finding it difficult to compete with international vendors who introduce products at a comparatively lower price. The forecast period will witness the increase of product and service extensions and also market consolidation.
A more detailed analysis is available in the Technavio report, Stationery and Cards Market in North America 2016-2020.
We can customize reports by other regions and specific segments upon request.
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