Digital broadcast and cinematography cameras: Key market research findings
- The Americas dominate the market geographically
- Increasing preference for online retail amongst consumers
- Key vendors – ARRI (Arnold & Richter Cine Technik), Blackmagic Design, Panasonic, Red, and Sony
Technavio’s market research analysts predict the global digital broadcast and cinematography cameras market to grow at a steady CAGR of more than 1% between 2016 and 2020. The increasing use of 2K and 4K resolution in digital movies is the one of the fundamental drivers for growth in this market. Higher resolution professional cameras maintain the picture and video quality even after using it numerous times. End-users are developing an increasing preference for 2K and 4K resolution cameras as picture quality in these cameras remain the same even after prolonged use. During 2015, the Americas occupied almost 41% of the market space to dominate the global digital broadcast and cinematography cameras market. The growth of the market in this region can be attributed to the presence of a large number of production houses and the increased frequency of sporting and fashion events. The growing number of 3D and HD Hollywood movies expected to fuel the growth of the digital broadcast and cinematography cameras in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the digital broadcast and cinematography cameras segments based on the product.
“The increase in the popularity of online retail is an ongoing trend in the global digital broadcast and cinematography cameras market. There is a significant increase in the number of digital broadcast and cinematography camera manufacturers that are selling their products online as consumers increasingly prefer online shopping over brick-and-mortar stores. Online retailing enables vendors to target a global audience without any geographical limitations. This approach also eliminates the need for investments in retail outlets and workforce,” says Ujjwal P. Doshi, Lead Analyst, Media & Entertainment, Technavio Research.
The electronic news gathering (ENG) cameras dominated the digital broadcast and cinematography cameras globally by accounting for more than 45% of the overall market share. The growing adoption of tapeless HD camcorders is the driving force behind the growth of this segment of the market. However, the high penetration of ENG cameras among the broadcasters is likely to result in market saturation and subsequently slow the growth of the ENG camera market during the forecast period.
The key vendors in the market include ARRI (Arnold & Richter Cine Technik), Blackmagic Design, Panasonic, Red, and Sony. The global digital broadcast and cinematography cameras market is highly competitive due to the presence of a large number of vendors. Manufacturers regularly compete on the basis of product differentiation, pricing, and portfolio to gain maximum market shares. Constant investments in developing, branding, and acquiring new brands are expected to intensify the level of vendor competition during the forecast period.
A more detailed analysis is available in the Technavio report, Global Digital Broadcast and Cinematography Cameras Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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