Professional development in the US: Key market research findings
- Innovations in technology drive market growth
- K-12 segment dominates the market
- Key vendors – Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic
Technavio’s market research analysts predict the professional development market in the US to grow at a CAGR of more than 4% between 2016 and 2020. Innovations in technology to complement professional courses is the primary driver for growth in this market. Adaptive learning is an emerging feature in professional development tools. Apart from adaptive learning tools, there are a surfeit of tools and social media platforms that can complement the professional development courses of teachers. For instance, there are tools that enhance the engagement between teachers. Through these tools teachers can join groups, share resources, discuss various topics, and get feedback to propel professional development. Factors such as the growing demand for digital skills, support from government districts, and the emergence of technologies that can enhance the delivery of professional development courses are expected to reflect positively on the growth in the professional development market in the US by 2020.
The new market research report from Technavio presents a breakdown and analysis of the professional development segments based on the end-user.
“Mobile learning is the latest trend in the professional development market in the US. Key players in the market are increasingly adopting mobile learning to enhance the delivery of professional development courses. Mobile learning allows educators to overcome time constraints and get access to learning material anytime anywhere. Besides, mobile learning in professional development also improves the collaboration among educators,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
At present, the K-12 sector dominates the professional development market in the US, generating revenues of almost $4 billion. Educators are increasingly considering teaching techniques that involve student engagement and collaboration and employ multi-media and graphic content owing to the evolution in teaching methods. For the successful implementation of these teaching methods, it is imperative that teachers be equipped with digital skills and research-backed knowledge on the effectiveness of different teaching methods. As a result, the demand for professional development courses in the country is on a rapid upsurge and is expected to continue during the forecast period.
The key vendors in the market include Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic. The professional development market in the US is an emerging market and is characterized by the presence of suppliers that offer functionalities to address the unique needs of their target customers. To survive and succeed in this market, the vendors have to expand their traditional professional development portfolio to incorporate digitalized and online offerings. Due to consolidations through M&As, the level of competition in this market will become more intense.
A more detailed analysis is available in the Technavio report, Professional Development Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
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