School assessment tools: Key market research findings
- Increased focus on CBE drives market growth
- Rising adoption of e-learning
- Key vendors – Digital Assess, Ellucian, Nuventive, and Pearson
Technavio’s market research analysts expect the school assessment tools market in Europe to grow at a CAGR of over 17% between 2016 and 2020. The increased focus on competency-based education (CBE) is the key driving force behind growth in this market. The CBE approach focusses on learning outcome without fixed learning hours. Through this concept, students learn and understand the concepts in a personalized learning environment using a combination of learning technologies and learning models. CBE also allows students to learn and understand concepts based on experiential learning at different learning rates. At present, the UK is the largest consumer of school assessment tools in Europe. Dynamic changes in terms of education technology penetration and government funding, penetration of blended learning, and the deployment of tools and devices to facilitate teaching, delivery of study materials, and complement classroom learning are some of the factors that will drive growth in the school assessment tools market in the UK by 2020.
The new market research report from Technavio presents a breakdown and analysis of the school assessment tools segment based on end-users.
“The latest trend in the market is the growing adoption of e-learning. The online methods of teaching and learning is paving the way to assessments being shifted to the online platform. The availability of online assessment tools enables teachers and mentors to put standardized tests in place. Such a testing regime is completely technology-aided. Since these assessments support different kinds of learning methods, such as blended and flipped, they have greater acceptability among the educational institutions,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
During 2015, the secondary education segment accounted for almost 76% of the overall market share to dominate the school assessment tools market in Europe. Vendors in the market are selling their products to institutions as well as collaborating with them to train the faculties on the use of the software. Institutions are now conducting classes on applications and benefits of assessment tools, incorporated in a teacher’s training course, thereby boosting growth in this segment. Factors such as institutional requirements and macro-economic developments are expected to fuel growth in the school assessment tools market in the secondary education segment during the forecast period.
The key vendors in the market include Digital Assess, Ellucian, Nuventive, and Pearson. The increasing number of educational institutions adopting digital learning environment has led to the rise in growth of the school assessment tools market in Europe. Assessment tools are a new concept and companies are primarily focusing on promoting these tools to large premier institutions. Vendors are constantly investing in R&D to introduce industry-specific education assessment tools and are also entering into partnerships with IT service providers to enhance cloud service for shools.
A more detailed analysis is available in the Technavio report, School Assessment Tools Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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