ELT: Key market research findings
- Resilient demand for English language at regional level
- Improved adaptive learning feature
- Leading vendors include Berlitz, Linguagrama, Linguaphone, and Pearson ELT
Technavio has released a new report on the ELT market in Europe, which is anticipated to grow at a CAGR of over 12% between 2016 and 2020. English language training (ELT) programs are gaining momentum in Europe because of globalization, urbanization, and the desire for better education and employment opportunities. English language has become an important medium of communication between students and organizations. Factors such as increased adoption of English language in schools, government initiatives by the European countries for the growth of the English language, demand from organizations to increase their geographical presence, and increase in outbound European student to English-speaking countries will contribute to the growth of the ELT market in Europe during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Vendors in the market are designing software and adaptive learning tools that bridge the gap between individual requirements and effective language learning content. These tools are also used to perform online assessment and monitoring of student progress. Students can gauge their performance by evaluating themselves on parameters of reading, grammar, writing, and listening skills. The teachers can evaluate the performances of students while guiding them throughout the course completion period. They can also offer feedback and develop intervention policies to work on weak areas,” says Jhansi Mary, Lead Analyst, Education, Technavio Research
The blended learning segment will continue its dominance in the market and is anticipated to account for about 70% of the total market share by 2020. The growing requirement for corporate learning is characterized by the presence of numerous industries such as automotive, pharmaceutical, banking, financial services, and insurance, which in turn will fuel the prospects for market growth by 2020.
The market is characterized by the presence of diversified international and regional English language course providers. Vendors regularly compete on the basis of product quality, technology, and pricing to gain traction in the market. The recent years have witnessed an increase in the entry of international players. The expected increase in product/service extensions, technological innovations, and M&As will further intensify the level of vendor competition in the market in the next few years.
A more detailed analysis is available in the Technavio report, ELT Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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