Bodyboard: Key market research findings
- North America dominates the market geographically
- Increasing popularity of adapted surfing
- Key vendors – Custom X Bodyboards, NMD Board, Pride Bodyboards, and Wham-O
Technavio’s market research analysts predict the global bodyboard market to grow at a CAGR of around 8% between 2016 and 2020. The demand for bodyboard is augmented by the increasing popularity of surfing activities across the globe. The International Surfing Association (ISA) has introduced several educational courses worldwide for the growth and development of surfing. These courses are aimed at developing knowledge, abilities, and skills that are required for surfers. During 2015, North America dominated the global bodyboard market by occupying more than 32% of the overall market space. Increase in the disposable income of people in the region coupled with initiatives taken by organizations to promote engagement in outdoor activities is expected to fuel growth in the bodyboard market in North America during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The introduction of advanced manufacturing techniques is an ongoing trend in the market. The introduction of CAD/CAM enables designers to create a 3-D image of a new board design, change contours and dimensions, print a finished drawing, and contour templates. Vendors are also introducing computerized numerical controlled shaping, which allows them to shape and sand a board in less time than shaping the board manually,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Adapted surfing plays a key role in the growth of the bodyboard market worldwide. Adapted surfing is used in the rehabilitation of people with disabilities by promoting physical wellbeing, building confidence, and helping in combating discrimination. For instance, SURFaddict, a Portuguese association of adapted surfing, showcases the importance of surfing as a therapeutic tool for people with disabilities.
The key vendors in the global bodyboard market include Custom X Bodyboards, NMD Board, Pride Bodyboards, and Wham-O. The global bodyboard market is highly competitive with the key players competing for market leadership. The vendors strive to introduce new and upgraded surf products in the market, which will, in turn, impact the market positively during the forecast period. Due to advances in technology, the vendors are competing on the basis of quality, efficiency, performance, and pricing. The leading vendors keep a track on the performance of the market by referring to industry trends and consumer reviews cited in leading industry research publications. The level of vendor competition will further intensify due to the constant change in consumer preferences.
A more detailed analysis is available in the Technavio report, Global Bodyboard Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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