Snow goggles: Key market research findings
- Europe dominates the market geographically
- Growing awareness about skiing drives market growth
- Key vendors – Bollé, Electric, Oakley, and Smith Optics
Technavio’s market research analysts predict the global snow goggles market to grow at a CAGR of around 6% between 2016 and 2020. The demand for snow goggles is augmented by the increasing popularity of outdoor recreational activities. Changes in lifestyle and attitudes, demographic changes, increasing recreational expenditure, and the physical and mental benefits of outdoor recreational activities are the primary driving forces behind this trend. Increased urbanization has led to the development of crowded, polluted, and fast-paced urban areas; thus, fueling consumers’ interest in nature-based getaways. During 2015, Europe dominated the global snow goggles market by accounting for a market share of more than 39%. The presence of a large number of ski resorts in the region is expected to further fuel growth in this market during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Vendors are expanding in terms of distribution channels to reach out to a larger customer base. Snow sports equipment manufacturers sell their products through chains, retail e-commerce, specialty stores, and other stores. Strong distribution channels also help provide effective after-purchase service and support to enhance customer satisfaction and stand out in the market,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Skiing is fast-gaining popularity owing to increased awareness through trade exhibitions. Trade shows are a very popular way to market products, services, and businesses and showcase a wide variety of options to customers and other attendees. Various ski equipment and tourism exhibitions are organized around the world to promote snow sports.
The key vendors in the global snow goggles market include Bollé, Electric, Oakley, and Smith Optics. The market is highly competitive with the key players competing for market leadership. Vendors compete on the basis of quality, technological innovations, product performance, efficiency in customer service, and pricing to gain maximum shares in this market. In this market, many international players are also expected to expand their presence into developing countries in the coming years as these regions are most apt for launching new products.
A more detailed analysis is available in the Technavio report, Global Snow Goggles Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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