Curriculum and data management in Europe: Key market research findings
- Improved alignment of content drives market growth
- Higher educational institutions segment accounts for a majority of the market’s revenue
- Key vendors – Blackboard, Pearson Education, RM Education, and The Education Company
Technavio’s market research analysts predict the curriculum and data management market in Europe to grow at a CAGR of around 16% between 2016 and 2020. The growth of the market can be attributed to the improved alignment of content with learning objectives. Curriculum and data management software offered by vendors have features through which various types of data can be captured and integrated. Such data includes the assessment of students against various parameters in separate subjects. By 2020, Western Europe will continue its dominance over the curriculum and data management software market in Europe with a market share of around 56%; with Austria, the Netherlands, the UK, and France being the prominent players in the region.
The new market research report from Technavio presents a breakdown and analysis of the curriculum and data management segments based on the end-user.
“The recent trend in curriculum design suggests the active involvement of students in the formulation and upgradation of the course curriculum. The opinion is taken directly in the form of feedbacks received from them or indirectly while gauging their performance on different subjects. Besides, these steps are taken not only after the completion of the session but are embedded before and during the session,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
During 2015, the higher educational institutions segment accounted for almost 69% of the market share to become the key revenue generator in the curriculum and data management market in Europe. Careful selection of content with personalized and adaptive learning methodology and helpful sequences of topics are some of the reasons that are prompting the adoption of curriculum management tools among higher educational institutions. Efforts to emulate the international standards of education by overhauling the curricula by universities in Europe is also leading to the fast-paced adoption of curriculum and data management tools in the segment.
The key players in the curriculum and data management market in Europe include Blackboard, Pearson Education, RM Education, and The Education Company. Though the market is characterized by the presence of both international and regional educational software companies, the industry is mainly served by the multinational players. The market offers numerous opportunities for vendors to explore the market and is witnessing the foreign vendors increase their presence by collaborating with educational institutions. Vendors have also started to provide their customers with complementary services such as documentation, consultation, technical support, and webinars. To attract and retain customers, vendors have started offering live online classes for instructors and free trails for a stipulated time period.
A more detailed analysis is available in the Technavio report, Curriculum and Data Management Software Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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