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Technavio identifies the top four trends in the global data quality tools market until 2020

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Data quality tools: Key market research findings

  • The Americas dominate the market geographically
  • On premise deployment accounts for a majority share of the market revenue
  • Key vendors – IBM, Informatica, Oracle, SAP, SAS Institute, and Trillium Software

Technavio’s market research analysts predict the global market for data quality tools to grow at a CAGR of over 14% between 2016 and 2020. The growth of this market can be attributed to the rising adoption if BI globally. In BI, data quality plays a vital role because it will have a huge impact on business decisions at all levels of an organization. BI provides tools to analyze data and helps make better business decisions. The success or failure of a BI platform implementation rests on the quality of the data that they are building decisions on. The global data quality tools market was dominated by the Americas during 2015 by accounting for almost 43% of the overall market share. The rising interest of organizations in providing visibility of the financial performance of their businesses will fuel the growth of the data quality tools market in the Americas over the next four years.

The new market research report from Technavio presents a breakdown and analysis of the data quality tools segments based on the deployment type.

“The market is currently witnessing an upsurge in the use of data quality tools for marketing. The use of data quality tools can maximize the opportunities for a marketing campaign to get more people in touch. With such tools, data in business systems is made to undergo an aggressive validation process. Through continued interaction between the source and data quality tools, end-users can ensure that the data in question can be used as a trusted and reliable source of information,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research.

During 2015, the on premise deployment segment accounted for around 75% of the overall market revenue to become the key revenue-generating segment in the global market for data quality tools. In an on-premises deployment model, the software is purchased and installed on the user’s server. The software is then maintained by IT professionals in the organization. The increased adoption of this deployment model can be accredited to its security modules. Furthermore, on-premises data quality tools provide the benefit of customization, which allows enterprises to fulfil their respective organizational needs.

The prominent players in the global data quality tools market include IBM, Informatica, Oracle, SAP, SAS Institute, and Trillium Software. The highly fragmented nature of the market is affecting the proportion of target audiences, with vendors struggling to build cogent business cases. In addition, large players require multiple vendors to mitigate risks, especially when they wish to discontinue their business with a specific vendor. Established vendors will acquire smaller vendors to expand their product portfolio and increase their market share. Through such deals, large companies acquire advanced technologies and have an opportunity to enter new markets. As many vendors are seeking to increase market share, more acquisitions will take place during the forecast period.

A more detailed analysis is available in the Technavio report, Global Data Quality Tools Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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