Automotive antenna: Key market research findings
- Rise in embedded cellular connectivity in vehicles drives market growth
- Development of smart antenna for automotives
- Key vendors – Continental, Delphi, HARADA, Hirschmann Car Communication, Kathrein Automotive, and Laird
Technavio’s market research analysts predict the global automotive antenna modules market to grow at a CAGR of more than 7% between 2016 and 2020. The growth of this market can be accredited to the rise in embedded cellular connectivity in vehicles. Embedded cellular connectivity is the most reliable method to provide connectivity to the car. The connectivity not only enhances driving pleasure through navigation capabilities and other features, but also improves the safety quotient of the driver and passengers compared to traditional vehicles. The growing adoption of this technology in the passenger car segment is a crucial driver for market growth. Currently, the Americas dominate the global automotive antenna module market by accounting for around 46% of the overall market share. Factors such as increased luxury cars adoption by baby boomers coupled with rising baby boomers in this region are expected to contribute to the growth of automotive antenna module market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the automotive antenna module segments based on the frequency range.
“The automotive sector is currently witnessing the development of smart antenna similar to mobile phones. The move toward intelligent cars that are fully connected to achieve the highest level of safety through V2V and V2I communication, is pushing the adoption of smart technology in vehicles. This is resulting in the development of smart antennas which make it possible to co-locate the antenna and some functionality into the antenna package. It includes the integration of antennas with the receiver by using a single digital cable compared with previous multiple coaxial cables,” says Siddarth Jaiswal, Lead Analyst, Automotive, Technavio Research.
Our analysts expect the medium range segment to account for around 37% of the overall market revenue to overtake the low range segment as the key revenue generating vertical by 2020. The need to drive long distances on personal vehicles is pushing the demand for GPS navigation across most segments of vehicles. Once limited to luxury cars, GPS is now adopted in a wider market like the mid-segment. Furthermore, the legislation mandating GPS in CVs by some regions is pushing the demand for GPS-enabled devices.
The key vendors in the global automotive antenna module market include Continental, Delphi, HARADA, Hirschmann Car Communication, Kathrein Automotive, and Laird. Currently, the automotive antenna module market has many global manufacturers as OEMs and aftermarket service providers. Rapid technological innovations characterize the market. Investments toward the development of innovative design in terms of performance and placement are expected to continue throughout the forecast period. The possible introduction of new players will make the competition more intense among existing players during the forecast period.
A more detailed analysis is available in the Technavio report, Global Automotive Antenna Module Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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