American football equipment in the US: Key market research findings
- Attractive scholarships drive market growth
- Protective gear accounts for a majority of the market revenue
- Key vendors – Adidas, Amer Sports, BRG Sports, Nike, Schutt Sports, Under Armour, and Xenith
Technavio’s market research analysts predict the American football equipment market in the US to grow at a CAGR of around 4% between 2016 and 2020. The growth of this market is driven by the attractive scholarships for college students. Families falling under the median income below $40,000 cannot afford the college fee of around $20,000. This has led many people from this community to look for sports scholarships which can cover the fees, and the availability of maximum scholarships in this sport is attractive. This attractiveness of the college scholarship has groomed many players from this community to professional players.
The new market research report from Technavio presents a breakdown and analysis of the American football equipment segments based on the product.
“Flag football is becoming increasingly popular among the American youth. Flag football is a variation of American football. Instead of tackling players to the ground, the defensive team must remove a flag or flag belt from the ball carrier to end a down. This game was designed in an effort to minimize injuries. In flag football, the main equipment used are balls, gloves, mouthguards, and non-metal cleats. Due to its increasing popularity of this game as safe football, more children are participating in flag football than tackle football,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
In 2015, the protective gear segment accounted for almost 35% of the overall market revenue to become the key revenue generating vertical of the global market. Protective gear includes cups and athletic supporters; elbow sleeves and arm pads; gloves; girdles; hip, knee, thigh and tail pads; mouth guards; neck rolls; shoulder pads; and rib protectors. As per football associations like the NFL, shoulder pads, mouth guards, and cups and athletic supporters are a must for players. Among all these compulsory protective gear, shoulder pads are the most expensive, and a very important share.
The key vendors in the American football equipment market in the US include Adidas, Amer Sports, BRG Sports, Nike, Schutt Sports, Under Armour, and Xenith. Most vendors in the market fundamentally focus on the areas of expertise. For instance, Nike focuses on cleats, and Under Armour on protective gear. The strong foothold of the key players will limit the entry of new players in the market during the forecast period.
A more detailed analysis is available in the Technavio report, American Football Equipment Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
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