Baby laundry detergent: Key market research findings
- Demand for eco-friendly products drives market growth
- Baby laundry detergent liquids account for a majority of the market revenue
- Key vendors – Chicco, Church & Dwight, Henkel, Pigeon, and P&G
Technavio’s market research analysts predict the global baby laundry detergent market to grow at a CAGR of around 4% between 2016 and 2020. The growth of this market is fueled by the growing demand for eco-friendly baby laundry detergents. The high demand for eco-friendly laundry care products has had a significant impact on market revenue over the last five years and will continue to do so over the forecast period. Manufacturers are launching green laundry products that have biodegradable components such as natural washing soda, coconut oil and mineral-based surfactants, and plant-based enzymes. During 2015, the global market was dominated by EMEA with a market share of more than 35%. A decreasing infant mortality rate in the UK, France, and Ireland is likely to propel growth of the baby laundry detergent market in EMEA during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the baby laundry detergent segments based on the product type.
“Laundry pods are becoming increasingly popular in the market currently. Laundry pods are superior to liquid or powder detergents as they are convenient to use and are compatible with most kinds of washing machines. Though there have been some concerns regarding the unsafe nature of pods for children, because of the attractive packaging of these products, the demand for these will increase in the near future. Manufacturers have already taken protective measures such as changing the product packaging to protect children. Brands such as Tide (P&G), Arm & Hammer (Church & Dwight), and Purex (Henkel) offer these products,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
By 2020, the baby laundry detergent liquid segment will account for more than 72% of the overall market revenue to retain its position as the key revenue generating vertical of the global market. Increasing awareness about the availability of baby laundry detergent liquids and rising disposable incomes have led to a high penetration of liquid detergents in households globally. Baby laundry detergent liquids are commonly used in the developed regions of the Americas and Europe. Vendors constantly experiment with ingredients to improve product efficiency.
The key vendors in the global baby laundry detergent market include Chicco, Church & Dwight, Henkel, Pigeon, and P&G. Vendors in the market compete on product differentiation, portfolio, and price. The competition in the market will intensify over the next five years with the introduction of new products and an increase in the demand for natural and organic laundry care products.
A more detailed analysis is available in the Technavio report, Global Baby Laundry Detergent Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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