Automotive heated seats: Key market research findings
- The Americas dominate the market geographically
- LCVs account for a majority of the market’s revenue
- Key vendors – Gentherm, Continental, II-VI, Rostra Precision Controls, and Seat Comfort Systems
Technavio’s market research analysts predict the global market for automotive heated seats to grow at a CAGR of over 6% between 2016 and 2020. The demand for automotive heated seats is increasing due to the rapid electrification of mechanical components in vehicles. The worldwide demand for luxury cars is on the rise. The development of one component brings forth other components, which increases the efficiency of the vehicle, providing pleasure to the driver. Such requirements enable the rapid electrification of mechanical components, and result in the adoption of heated seats in luxury cars. During 2015, the global automotive heated seats market was dominated by the Americas with a market share of more than 49%. Increase adoption of LCVS in the region, especially the US, will propel the growth of the market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the automotive heated seats segments based on the vehicle type.
“The development of climate control seats by integrating heated seats with cool seat technology is the latest trend in the market. The development of cooling seats allows passengers to experience cooling without a decrease in fuel efficiency or performance of the vehicle, and soon OEMs like Hyundai will offer cooling seats in their vehicles. These climate control seats give all season comfort to the customer. They use the integrated thermoelectric device, which actively cools or heats the seats by pushing the air through the surface of the seat,” says Siddarth Jaiswal, Lead Analyst, Automotive, Technavio Research.
In 2015, the LCV segment accounted for almost 43% of the overall market revenue to become the key revenue generating vertical in the global market for automotive heated car seats. LCVs are the part of the commercial vehicles that are used for transporting goods or paid passengers over medium-long distances, typically intra-city. Developing regions like India are witnessing growth in commercial vehicles and this may trigger growth of the LCVs in this region. Such developments will fuel the uptake of heated seats in the outreach region. The presence of vendors like Nissan, Ford, and Volkswagen may fuel continuous development in the segment.
The key vendors in the global automotive heated seats market include Gentherm, Continental, II-VI, Rostra Precision Controls, and Seat Comfort Systems. Currently, the automotive heated seats market has limited manufacturers in the international level. However, regions like the US and Europe have many regional players through the aftermarket, and the market is characterized by rapid technological innovations. Investment toward developing an innovative design in terms of safety and added features is expected to continue during the forecast period. The possible introduction of new OEMs will spur competition among the existing players during the forecast period. However, these factors will benefit the customer in large amounts in terms of cost and performance.
A more detailed analysis is available in the Technavio report, Global Automotive Heated Seats Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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