According to the latest market research study released by Technavio, the global digestive health food and drinks market is expected to grow at a CAGR of almost 8% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global digestive health food and drinks market based on product type:
Global digestive health food and drinks market share by product type 2015
|
Dairy products |
42.26% |
|
Bakery and cereals |
30.82% |
|
Non-alcoholic beverages |
15.03% |
|
Others |
11.90% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Global digestive health food and drinks market by dairy products
The dairy products segment dominated the market in 2015, by accounting for over 42% of the total market share and is expected to reach almost $17 billion by 2020. The demand for functional probiotic products is the highest in this market segment. The consumption of yogurts, dairy, and fermented products are used for the delivery of the probiotic bacteria to the end-consumers. The most generic sources of probiotics are active bacteria cultures in fermented dairy products. Probiotics found in milk products help in improving Helicobacter pylori infection, antibiotics-associated diarrhea, and irritable bowel syndrome.
“The most common types of probiotics used in digestive health food and drink are Lactobacillus and Bifidobacterium. The use of bacteria cultures gives a creamy and rich dairy flavor with increased production of diacetyl. Lactobacillus has widespread use in as an ingredient in the manufacture of yogurt and other dairy products,” says Manjunath J, a lead analyst at Technavio for research on food.
Global digestive health food and drinks market by bakery and cereals
The bakery and cereals segment was valued at almost $8 billion in 2015 and is expected to grow at a CAGR of over 7% by 2020. Manufacturers are marketing breakfast cereal and cereal bar adding unique dietary fiber to their products and advertising it as healthier and better alternatives over regular breakfast food. The use of baking enzymes in bakery products is reducing the use of chemical additives in the food industry. The three types of enzymes are used in the baking industry are amylases, hemicellulases, and proteases. Some of the key benefits of using these enzymes in products are to improve gluten strength, reduce gluten elasticity, and convert starch to sugar to produce dextrin’s oxidases for strengthening and bleaching the dough. Moreover, the use of these enzymes aids in increasing the volume of the bread, ensures crisp crusts, and even browning. The implementation of various enzymes increases the nutrients value in a product and help maintain a healthy digestive system.
Global digestive health food and drinks market by non-alcoholic beverages
The non-alcoholic beverages segment occupied about 15% of the total market share and is expected to reach over $5 billion in terms of revenue by 2020. Many health and fitness conscious consumers are demanding for healthier non-alcoholic beverages compared to juice and concentrates with high sugar content. As a result, vendors are introducing products that contain various ingredients like herbs, vitamins, minerals, and amino acids. For instance, peppermint tea was introduced to customers as a non-alcoholic beverage that helps in relaxing the muscles in the intestinal tract and stomach aiding the digestive system. The introduction of different flavored non-alcoholic beverages is also a new strategy that vendors are using to promote their products in the market. Recently, GoodBelly launched a wide range of products with a variety of flavors like Lemon Limeade, Mango Grand and Go, and Tropical Orange.
The top leading vendors operating in the global digestive health food and drinks market are:
- Clover Industries
- Danisco
- Danone
- General Mills
- Nestlé
- Yakult Honsha
Some other prominent vendors in the market include Attune Foods, Arla Foods, Bifodan, BioCare Copenhagen, BioGaia, Chr. Hansen, Daflorn, Deerland Enzymes, Ganeden, Institut Rosell-Lallemand, Lallemand, and Winclove Probiotics.
A more detailed analysis is available in the Technavio report titled, ‘Global Digestive Health Food and Drinks Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Functional Drinks Market 2016-2020
- Global Functional Food and Nutraceuticals Market 2016-2020
- Global Diabetic Food Market 2016-2020
- Global Health and Wellness Food Market 2015-2019
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